As this is its newest ‘thing’, Instagram wants to encourage users to start uploading content through Reels. This is your opportunity. It’s time to take to Reels and be seen organically on Instagram. The fact that Reels is in its infancy gives you an advantage and should be capitalised on sooner, rather than later.
With Reels on Instagram, you can create short, impressive, and addictive videos of 15-30 seconds in length.
Remember, your audience will be impressed that your brand is up-to-date with the latest trends and this will reflect in your overall brand image as fresh and relevant.
At the moment, you can gain reach, impressions, and engagement from Reels, which will translate into increased brand awareness and conversions by following the sales funnel strategy. As things evolve at Facebook, businesses will be able to monetise Reels content and will be able to clearly track conversions from Reels to sales. Don’t underestimate this power.
There are 1 billion monthly active users on Instagram and this figure is continuing to grow. These 1 billion can all see Reels content on the explore page, and in their own Feed. It’s just sitting there – why not create engaging Reels for your audience to see?
