The introduction of the Internet in the early 1990s has been considered a technological breakthrough which completely revolutionised the way companies market their products and services and changed the communication process between businesses and consumers. At first, websites served an informative purpose by sending messages across to consumers thus making companies the only one to shape and steer the brand in their desired manner.
However, the evolution of the Internet led to the emergence of social media allowing consumers to actively participate in the brand building process by assigning new meanings and uses to the product or service through content development and sharing. In today’s fast paced environment with internet and social media users nearly 50% and 30% respectively of the world population, the amount of content online has been rapidly increasing and consumers have so much to choose from that it is absolutely crucial to attract their attention to the product or service you are offering. In fact, the attention span of people at the beginning of the previous century was 20 minutes which has declined to just 7 seconds these days. What a better way to spark someone’s interest than through the use of spectacular video material from a bird’s eye perspective.
If text and video are available 72% of people would prefer to watch the video due to the fact that visuals are processed 60 000 times faster than text and 90% of the information transmitted to the brain is visual. As a result, the demand for video has been increasing because it is an easy and comfortable way in which the consumer can digest and retain information. According to recent statistics, the average user will spend 88% more time on a website with video material. High quality videos will allow you to increase your reach and engagement on social media and help people find out more about your brand. This is where our experienced drone pilots are put into action capturing the most dynamic shots which will then be carefully edited to produce the desired emotional impact among your audience, provoke an action and achieve positive results for your brand and business.
